In this section, I have included some projects that I am very proud to have created whilst enrolled in numerous Newhouse & Whitman classes.
COURSE ~ ADV 509: Advertising Research and Planning
For ADV 509, Advertising Research & Planning, we were tasked to create both a qualitative and quantitative research-based report on the OnCloud brand's ad message effectiveness for a given target audience. We combined both reports into a final executive report with our research findings and recommendations based on the research we conducted. We used Qualtrics in order to conduct survey-based research, and interviewed our target audience as well. Attached are the links to our quantitative report, and our qualitative report.
COURSE ~ EEE 370: Introduction to Entrepreneurship and Emerging Enterprises
In my Entrepreneurship & Emerging Enterprises course, EEE 370, we were tasked to design a new business idea and come up with a complete business, budgeting, distribution, manufacturing, and marketing plan to present to the class on the final day of the semester. Our product was "Hydrocol", a less carbonated, less sugary alternative to alcoholic drinks.
COURSE ~ ADV 345: International Advertising
In my ADV 345, an International Advertising course, we were assigned a brand and objectives, and were given the task to map out how we would achieve said objectives. Our brand was Kinder Bueno, specifically in Vietnam.
COURSE ~ MAR 301: Essentials of Marketing
In Marketing 301, Essentials of Marketing, our term project goal was to develop a successful brand extension for Nutella, and design a plan on how we would get our brand extension to the public. Our brand extension was a nut-free version of Nutella, in order to broaden our consumer spectrum and attract more people.
COURSE ~ ADV 208: The Big Idea in Advertising
ADV 208 (sophomore year) was a course designed to teach students on "The Big Idea in Advertising". In this course, we were given a group assignment to develop a 10-13 page research document and communications brief on Burton Snowboards, and produce a presentation on the brief to the class.
Also in ADV 208 (sophomore year), The Big Idea in Advertising, we were given an individual assignment to pick a company that we do not use, and develop a 10 page research document, design an advertisement with copy, and produce a creative brief. I chose to research Dell, since I use Apple computers.
COURSE ~ VIS 207: Introduction to Graphic Design
I took a visual arts course, VIS 201, Introduction to Graphic Design, during my third year of college. In this course, I gained invaluable skills such as using Figma, Adobe Portfolio, Adobe Photoshop, InDesign, Creative Cloud, Adobe Acrobat, and Adobe Illustrator. One of our projects was to design a logo, a resumé (with color), cover letter/rationale, and style sheet that suited our personality and design habits.
In the same visual arts class, another project we were tasked with was a social media campaign based on a real-life current issue. I chose to develop a campaign about healthy running habits.
Another project we worked on was incorporating our social media campaign into a scroll-story on the Figma web design platform, using AI tools to generate an article about our social campaign.
