In this section, I have included some projects that I am very proud to have created whilst enrolled in numerous Newhouse & Whitman classes.
COURSE ~ ADV 509: Advertising Research and Planning
For ADV 509, Advertising Research & Planning, we were tasked to create both a qualitative and quantitative research-based report on the OnCloud brand's ad message effectiveness for a given target audience. We combined both reports into a final executive report with our research findings and recommendations based on the research we conducted. We used Qualtrics in order to conduct survey-based research, and interviewed our target audience as well. Attached are the links to our quantitative report, and our qualitative report.
COURSE ~ EEE 370: Introduction to Entrepreneurship and Emerging Enterprises
In my Entrepreneurship & Emerging Enterprises course, EEE 370, we were tasked to design a new business idea and come up with a complete business, budgeting, distribution, manufacturing, and marketing plan to present to the class on the final day of the semester. Our product was "Hydrocol", a less carbonated, less sugary alternative to alcoholic drinks.
COURSE ~ ADV 345: International Advertising
In my ADV 345, an International Advertising course, we were assigned a brand and objectives, and were given the task to map out how we would achieve said objectives. Our brand was Kinder Bueno, specifically in Vietnam.
COURSE ~ MAR 301: Essentials of Marketing
In Marketing 301, Essentials of Marketing, our term project goal was to develop a successful brand extension for Nutella, and design a plan on how we would get our brand extension to the public. Our brand extension was a nut-free version of Nutella, in order to broaden our consumer spectrum and attract more people.
COURSE ~ ADV 208: The Big Idea in Advertising
ADV 208 (sophomore year) was a course designed to teach students on "The Big Idea in Advertising". In this course, we were given a group assignment to develop a 10-13 page research document and communications brief on Burton Snowboards, and produce a presentation on the brief to the class.
Also in ADV 208 (sophomore year), The Big Idea in Advertising, we were given an individual assignment to pick a company that we do not use, and develop a 10 page research document, design an advertisement with copy, and produce a creative brief. I chose to research Dell, since I use Apple computers.
COURSE ~ COM 427: Social Media for Communicators
In one of my more recent courses, we were tasked with creating business cards that represent us as both professionals and individuals. We've spent weeks studying themes of how companies select certain resumés to review over others, and what trends we see across this data. A common trend was matching the theme of your logo to your, resumé, portfolio website, business cards, and cover letter. I took the liberty of designing a new logo for my resumé and business cards that matches my personality. Here's the first go!
